You may be asking is blogging for your business still relevant now and in 2020?

Absolutely it is still relevant and in my opinion it will always be relevant. Your business blog  can become a key element your marketing strategy.

A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.   Business Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

Business blogging allows you to share your company values, culture, gives you an opportunity to reach new customers by sharing your stories and showing what makes you, your clients and your team unique.

People buy from people they like and trust.

So what is a blog?

blog (a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.    Wikipedia

How can a blog for used for business?

Visit We are Social for more indept details.

Use of business blogs in Australia is increasing rapidly in line with the increased use of social media by business.

Your business website belongs to you and is shown be seen as an asset.  By blogging on your own website, that is creating content in all formats increasing the value of your asset aka business website.

Blogging helps to:

  • Connect people to your brand
  • Exceptional Boost To Search Engine Optimisation.
  • Establish Your Business As An Industry Leader
  • Develop And Strengthen Relationships With Existing And New Customers
  • Keep current customers engaged.
  • Differentiate you from other similar businesses and create opportunities for sharing.
  • Grow demand and interest in your products or services.

Blogs increase website traffic by up to 6 times, depending on how frequently your blog.

From your business website you can then share the blogging content on various social media platforms.  Around 95% of bloggers promote their various posts via social media.

  • Active Business blogs receive 97% more inbound links to their website than those who dont have a blog.
  • Active Business blogs generate 67% more leads than websites without blogs, that is huge;
  • Using images in blog posts gets 94% more views.
  • 79% of Australian aged 30 to 39 read online reviews and blogs in 2018, is this part of your target market?
  • Statista has shown that Australia is a suitable ocean for bloggers to catch their fishes. This trend is still on the rise with more age demographics pushing the number of readers even higher. This probably is one of the most interesting blogging stats we’ve come across so far.

Increased use of blogging on your business websites is an important communication medium across Australian communities.

 36% of Fortune 500 companies use their blogs as part of their branding, product promotion and engagement.

Businesses who use blogs

Australian businesses how use a blog to share their story, products and services, range from Government, large corporations, small businesses like coffee shops,

Businesses that can benefit from a business blog are likely to:

  • have a business plan that recognises social media as a key marketing channel
  • target customers that use social media
  • recognise the value of ‘word of mouth’ recommendations on social networks
  • have dynamic products or services so they often have news to share – such as new menu items, new products, new information or regular special offers
  • develop relationships with their customers over time rather than just one-off transactions
  • have a ‘personality’ as well as a brand
  • have staff who are enthusiastic about social media.

The 2018 Sensis social media report found that 68% of all internet users read online reviews or blogs – with 30-39 year olds the most likely to do so. On average, people expect to read up to 8 reviews before making a purchase decision.

Sensis Survey Results

The Sensis survey found people who use social media post online reviews or blogs about:

  • holidays, travel and accommodation – 56%
  • electrical goods – 26%
  • movies/TV shows – 25%
  • entertainment – 23%
  • clothing and fashion – 22%
  • cosmetics and beauty – 15%
  • music – 15%
  • furniture and homewares – 14%
  • games – 12%
  • health and medical services – 11%
  • computer hardware – 10%
  • personal services (e.g. hairdressers) – 10%
  • computer software – 9%
  • professional services (e.g. accountants, lawyers) – 5%.

Every small business website should have Google Analytics installed and tracking traffic to the site as well as specific goals for their blog.

Head over here to read of Australia’s Best 30 Business Blogs 

When it comes to small businesses, blogging is virtually a must.  Should you require expertise to write blog content, or like you or your staff to be trained in this area, NorthWest Marketing can assist you.